The Best Marketing Tool For Cosmetic Dental Practices


cosmetic dental practicesWhen it comes to cosmetic dentistry, statistics have shown that dentists need to follow up better. This information, from, gives you an idea why following up can be the number one marketing tool for cosmetic dental practices.

According to the numbers, only 2 percent of sales are made on the first contact, while 80 percent of sales are made on the fifth to twelfth contact. It is unlikely that you or your team follow up leads that many times. Most salespeople make three contacts at the most. But if you want to maximize the return on your marketing investment you need to increase your follow ups.

This is especially important for cosmetic dentists. For example, a general practitioner will most likely get a certain amount of business because of emergency situations where the patient doesn’t have time to “shop around”. But with cosmetic dentistry, most likely the patient is going to look around at the competition so staying in front of them is very important to your marketing success.

The #1 Marketing Discipline That Supercharges Cosmetic Dental Practices|Dental Economics