The Most Common Dental Marketing Problems

dental marketingAll you have to do is open a dental practice and patients will come to you, right? If only it worked that way. You have a website and a blog to attract more patients, but there is a technique that makes it all a bit easier.  Inbound dental marketing works because it brings new patients to your website.  It will save you valuable time and money over many of the ineffective outbound strategies like mail or print advertising.

The people at yelloveedub offer a free guide with tips to attract and retain the right patients. Dentists don’t always have the time to become experts in marketing.  You know that your practice needs a stead stream of new patients, but finding them can become a full time job in itself.

Check out their site and find out how inbound marketing may be the best solution for your dental practice. 4 Steps to Fix Your Most Common Dental Marketing Problems.

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Establishing A Fee Schedule For Dental Services

fee scheduleAdjusting fees for your dental services is a required part of running a successful dental practice. You may be hesitant to increase fees but you need to look at the bigger picture. Here are some tips to consider when you are establishing your fee schedule.

Know the competition: Be sure that you are aware of competitors fees in your area. You shouldn’t be too far below or above the local marketplace.

Establish a standard fee: Having a standard fee for each service based on your overhead, expenses, patient base, individual profession expertise, and debt will help you be successful.

Build relationships: When patients have a good relationship with their dentist, they don’t question the fees. They know they are getting the best care in town.

Read about some more tips for establishing a fee schedule here: 10 Steps To solid Fees For Your Dental Practice|Dentistry IQ

Dental Marketing Tips From An Expert

dental marketing tipsDr. Jacob Plawner, DDS, has more than 30 years of successful dental practice ownership under his belt. In this article, found on Dental Economics website, you can read all about his marketing strategy and how it can help you in your dental practice. Here are 3 dental marketing tips from an expert in dentistry:

Tip #1 –It’s important to track your marketing and know where all your leads are coming from. How else will you know which marketing methods are working best? Dr. Plawner leaves it up to his front desk team to ask each caller how they heard about his practice.

Tip #2 – Once you’ve found out which marketing methods are working best, fine tune them until the results are maximized. Are leads coming from referrals, web searches, post cards or other? Dr. Plawner found that postcards were working quite well for his office. He was getting and ROI of 1, 323%! So maybe he will send out postcards twice a year instead of just once.

Tip #3 – Under promise and over deliver! This is what Dr. Plawner calls internal marketing. Basically, the infrastructure of his practice, including everything from good service to competitive pricing and same day results. It’s important to exceed patient expectations. This is how you can get return patients and referral patients.

Read more about Dr. Plawner’s marketing experience here: 3 Dental Marketing Lessons (and Mistakes) From A Super Generalist In Practice 30+ Years.

The Power Of #Hashtag For Your Dental Practice

Most people have probably heard of hashtags in today’s world of social media. But just in case, a #hashtag is a way to bring diverse audiences together over a common interest by putting a # in front of your keyword. As a dental practice, hashtags are just another way for you to connect with patients through social media. So how do you make hashtags a part of your social media?

The first thing you want to do is research. You can use tools such as HashAtIt to search for hashtags that are related to your practice and already being used on social media. You can search twitter for words like #dentist or #dentistry to find out what people are saying. You can also keep track of hashtags that are trending and find a way to incorporate them into your posts.

Brainstorming and looking for creative ways to talk about your practice using hashtags is the next step. Then test and retest. Keep trying new ideas and you will know what tags are working best for your posts. According to Buddy Media, even one #hashtag can increase interaction by 100% as long as you don’t use more than 2 per post (which can then lower your interaction).

Lastly, when using #hashtags, be careful to use them wisely. Don’t participate in political topics or topics that are controversial. Don’t just limit hashtag use to Twitter. Instagram and Facebook are also great platforms that hashtags work on. Above all, be genuine and don’t make it too complicated. Have fun!

The Power Of The #Hashtag: Will It Work For Your Practice?|Dental Economics