Dental Marketing Tips From An Expert

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dental marketing tipsDr. Jacob Plawner, DDS, has more than 30 years of successful dental practice ownership under his belt. In this article, found on Dental Economics website, you can read all about his marketing strategy and how it can help you in your dental practice. Here are 3 dental marketing tips from an expert in dentistry:

Tip #1 –It’s important to track your marketing and know where all your leads are coming from. How else will you know which marketing methods are working best? Dr. Plawner leaves it up to his front desk team to ask each caller how they heard about his practice.

Tip #2 – Once you’ve found out which marketing methods are working best, fine tune them until the results are maximized. Are leads coming from referrals, web searches, post cards or other? Dr. Plawner found that postcards were working quite well for his office. He was getting and ROI of 1, 323%! So maybe he will send out postcards twice a year instead of just once.

Tip #3 – Under promise and over deliver! This is what Dr. Plawner calls internal marketing. Basically, the infrastructure of his practice, including everything from good service to competitive pricing and same day results. It’s important to exceed patient expectations. This is how you can get return patients and referral patients.

Read more about Dr. Plawner’s marketing experience here: 3 Dental Marketing Lessons (and Mistakes) From A Super Generalist In Practice 30+ Years.

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