Social Media Strategies For Dental Practice Growth

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social media strategiesIt can be tricky to find the right social media strategies that will grow your dental practice. There are different social media platforms and deciding which ones to use depends on the objectives that you want to reach. Patients have different expectations for each type of social platform, so you want to be sure that your objectives align. Here are some things to think about when determining social media strategies:

Blog – Having a blog to link with your website allows you to share information such as office news, photos, videos, etc. Be sure to update your blog often to educate patients and promote your dental brand.

Facebook – Facebook has become an essential social media platform for dental practices to reach new and existing patients. You can set up a Facebook Business Page and share photos, events and information easily.

Twitter – Twitter is a powerful marketing tool to share quick and focused updates, connect with patients, learn from customers’ experiences and connect with peers. Twitter is easy and convenient as you can tweet messages in seconds and reach millions of potential patients.

Google+ – This is a powerful social media resource as well that dentists shouldn’t ignore. The benefits positively influence Google search results. Set up a profile for your dental practice and then you can start adding your patients, local businesses and other dental related professionals.

YouTube – YouTube is the second largest search engine in the world and has 100 hours of video uploaded every minute. There are different ways you can utilize the power of YouTube video. Such as filming patient testimonies, demonstrating a dental treatment, or even showing an office tour.

Pinterest – Pinterest is a bookmark style sharing site where users “pin” and “repin” images that link to articles. It is a good way to drive more traffic to your Google + and YouTube sites.

Social Media Marketing:Effective Strategies To Accelerate Dental Practice Growth|Dental Economics

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