Powerful Facebook Ad Targeting Strategies

In order to promote your business, it is important to target audiences on Facebook that are in your niche.  There are many different ad formats that allow you to do this.  Research shows that people spend an average of 40 minutes a day on Facebook.  So if you can get a good targeting strategy in place, you can be very powerful in your advertising.  Larry Kim of Search Engine Journal lists five powerful facebook ad targeting strategies.

ad targeting strategiesOne popular strategy is to tap into recent purchasing behavior among Facebook users. Another way is to get creative with life events targeting, such as if you are a moving service, you want to target those who have just purchased a new house and are getting ready to move.

Check out all 5 Facebook ad targeting strategies from Larry Kim and read in detail about them in the full article here: 5 Powerful Facebook Ad Targeting Strategies | SEJ.