Cosmetic Dentistry In 2015?

cosmetic dentistry in 2015In a recent article written by Chris Salierno, DDS on Dental Economics, he asks the question “What does it mean to be a cosmetic dentist in 2015?” He feels that some dentists think that the idea of cosmetic dentistry is over. But what is cosmetic dentistry in 2015 like?

Chris explains that we are experiencing a decrease in dental service by adults and that cosmetic dentistry has become a victim of this trend. But there are dentists who have adapted to the changes in the environment and kept their practices running successfully. It takes becoming an active business owner who thinks strategically. Some dentists have incorporated implants, sleep apnea and pediatric dentistry, as well as cosmetic dentistry to their practices to keep them running smoothly.

Read the full article from Chris to find out how you can incorporate cosmetic dentistry into your practice here: What does it mean to be a cosmetic dentist in 2015?

The Best Marketing Tool For Cosmetic Dental Practices

cosmetic dental practicesWhen it comes to cosmetic dentistry, statistics have shown that dentists need to follow up better. This information, from, gives you an idea why following up can be the number one marketing tool for cosmetic dental practices.

According to the numbers, only 2 percent of sales are made on the first contact, while 80 percent of sales are made on the fifth to twelfth contact. It is unlikely that you or your team follow up leads that many times. Most salespeople make three contacts at the most. But if you want to maximize the return on your marketing investment you need to increase your follow ups.

This is especially important for cosmetic dentists. For example, a general practitioner will most likely get a certain amount of business because of emergency situations where the patient doesn’t have time to “shop around”. But with cosmetic dentistry, most likely the patient is going to look around at the competition so staying in front of them is very important to your marketing success.

The #1 Marketing Discipline That Supercharges Cosmetic Dental Practices|Dental Economics