Dental Marketing Tips From An Expert

dental marketing tipsDr. Jacob Plawner, DDS, has more than 30 years of successful dental practice ownership under his belt. In this article, found on Dental Economics website, you can read all about his marketing strategy and how it can help you in your dental practice. Here are 3 dental marketing tips from an expert in dentistry:

Tip #1 –It’s important to track your marketing and know where all your leads are coming from. How else will you know which marketing methods are working best? Dr. Plawner leaves it up to his front desk team to ask each caller how they heard about his practice.

Tip #2 – Once you’ve found out which marketing methods are working best, fine tune them until the results are maximized. Are leads coming from referrals, web searches, post cards or other? Dr. Plawner found that postcards were working quite well for his office. He was getting and ROI of 1, 323%! So maybe he will send out postcards twice a year instead of just once.

Tip #3 – Under promise and over deliver! This is what Dr. Plawner calls internal marketing. Basically, the infrastructure of his practice, including everything from good service to competitive pricing and same day results. It’s important to exceed patient expectations. This is how you can get return patients and referral patients.

Read more about Dr. Plawner’s marketing experience here: 3 Dental Marketing Lessons (and Mistakes) From A Super Generalist In Practice 30+ Years.

Promoting Your Dental Practice In A Slow Economy

slow economyLet’s face it.  Promoting your dental practice is not always easy to do.  Especially in this slow economy. There are some areas that may suffer worse than others, but keep in mind, it is still possible to keep your business going. An article written by Howie Horrocks and Mark Dilatush of New Patients Inc. gives some advice on how to promote your practice in a slow economy.

Some dental practice types may feel the effects of a slow economy more than others. Cosmetic dentists may see more slowing because most people consider that type of dental work extra. But there are still some things you can do.  One thing is to pay more attention to your existing patient base. Now is the time to communicate with your existing patients and promote services to them.

Another thing to do when promoting your practice in hard times is to use the method that has been proven to work best in the past.  Whatever method this is, be sure to start changing the design to be more family oriented and pointed at ways of savings.   Also be sure to include all the services you offer.  If you are known for sedation dentistry, run your ads to also show all the other services your practice provides.  You don’t want to patients to think you are only able to offer the one thing.

Lastly, you need to be patient. This is probably the toughest part of a slow economy. Being impatient may cause you to make horrible decisions on where to apply the marketing budget.  This is not the best thing to do in a slowing economy.

Promoting Your Dental Practice When The Economy Slows|New Patients Inc.

Dental Marketing Ideas for 2015 – HealthCare Marketing

dental marketing ideasThere has been a lot of talk lately about the best ways to market your dental practice.  How do you know what will work and what is best? The answer is that there’s no right answer. Different strategies work for different businesses. More dental marketing ideas for your practice are provided by Healthcare Marketing Group.

Some of their suggestions include being consistent in every element of your practice, staying at the top of your patients’ minds, and getting personal.  Read about each of these ideas in depth by checking out the full article on their blog here: Dental Marketing Ideas for 2015- HealthCare Marketing.

25 Dental Marketing Ideas The Pros Use

dental marketing ideasMany of our posts are in regards to bringing in more patients to your dental practice.  In order to do this, you need to market and promote your practice.  In an article from Jason Ruegar, on FitSmallBusiness.com, he lists 25 dental marketing ideas that the pros use.

These include things like having an internet presence, creating websites, patient referral programs, professional dental photo shoots, Facebook post ideas and much more.  All from professional marketing and dental businesses.  Check them all out here: 25 Dental Marketing Ideas The Pros Use – Fit Small Business.

Dental Marketing Strategies

dental marketing strategiesRunning your dental practice is not always an easy task. You are constantly examining your practice and considering how you are faring with all that it entails.  Marketing is one step, and keeping patients is another. According to Dental Town, here are 12 dental marketing strategies:

  1. Stay connected – Consider patient surveys.  You can choose to do an in office survey, a mail in survey, or an email survey.  Have your receptionist let the patients know that your asking all patients for help, and that the survey is anonymous.  This is a great way to know how your practice is doing.  Also, stay in touch with your patients with a newsletter.  Make it fun, interesting and inviting to patients.
  2. Call patients after treatment – After you have provided treatments for patients, call them to see how they’re doing.  They will be impressed and thankful, especially if they have any questions.
  3. Call new patients – Within one or two days of scheduling, call the new patients and welcome them to the practice. This will set you apart from other dentists and really impress your patients.
  4. Keep up on facility appearance – Be sure your facility is clean and inviting.  You may want to consider hiring an outside cleaning company.  Have your facility decorated in warm and inviting colors. You want it to be well lit with comfortable seating.  TV’s and/or magazines are always nice.
  5. Keep a professional image – Consider professional dress for yourself and spouse.  Avoid capris and sandals.  You want everyone to reflect the image you want your office to be known for.
  6. Additional services – Adding new services within your practice will help make your practice stand out from others.  Be sure you are up on all the latest treatments and services and figure out how you can offer them in your dental practice.
  7. Personal marketing – The doctor and all team members should be personally active in the community and willing to refer when out in the community. You can offer incentives to team members for patient referrals.
  8. Have a website and keep it up to date – Make your website interesting and inviting.  Use social media with reviews on your page. Blog your website and use videos as well.  Offer promotions on your website.
  9. Consider patient financing – Look into alternate patient financing as part of your marketing program.  Programs like CareCredit or ChaseHealthAdvance can be helpful to patients so they can get all their treatments done.
  10. Evaluate patient services – What services are in the patients’ best interest, and what can you offer them? Things such as x-rays each year for the majority of your patients.
  11. Front desk organization – The front desk needs to be organized and prepared for everything.  Examples include: checking insurance benefits ahead of time, reminder calls and appointment scheduling.
  12. Show thanks – You can show thanks to your patients in many ways.  You can set up a semiannual raffle with prizes such as iPads, or free whitening treatments. There are many ideas.

12 Marketing Ideas That Don’t Break The Bank|Dental Town