Social Media – Why All The Hype?

social mediaWith all the talk about promoting your dental practice, you may be wondering why everyone makes such a big deal about social media.  According to Howie Horrocks and Mark Dilatush, many people aren’t getting it done the right way.

Social media can definitely be beneficial for promoting your business.  It is an effective public relations tool and an effective way to stay in touch with patients. But many people aren’t doing it right.  Horrocks and Dilatush have written a lengthy article on how social media can enhance your practice.  You should check it out here: Microsoft Word – TPD Winter 2011 – New Patients Inc.doc – TPD Winter 2011 – New Patients Inc.pdf.

Dental Marketing Strategies

dental marketing strategiesRunning your dental practice is not always an easy task. You are constantly examining your practice and considering how you are faring with all that it entails.  Marketing is one step, and keeping patients is another. According to Dental Town, here are 12 dental marketing strategies:

  1. Stay connected – Consider patient surveys.  You can choose to do an in office survey, a mail in survey, or an email survey.  Have your receptionist let the patients know that your asking all patients for help, and that the survey is anonymous.  This is a great way to know how your practice is doing.  Also, stay in touch with your patients with a newsletter.  Make it fun, interesting and inviting to patients.
  2. Call patients after treatment – After you have provided treatments for patients, call them to see how they’re doing.  They will be impressed and thankful, especially if they have any questions.
  3. Call new patients – Within one or two days of scheduling, call the new patients and welcome them to the practice. This will set you apart from other dentists and really impress your patients.
  4. Keep up on facility appearance – Be sure your facility is clean and inviting.  You may want to consider hiring an outside cleaning company.  Have your facility decorated in warm and inviting colors. You want it to be well lit with comfortable seating.  TV’s and/or magazines are always nice.
  5. Keep a professional image – Consider professional dress for yourself and spouse.  Avoid capris and sandals.  You want everyone to reflect the image you want your office to be known for.
  6. Additional services – Adding new services within your practice will help make your practice stand out from others.  Be sure you are up on all the latest treatments and services and figure out how you can offer them in your dental practice.
  7. Personal marketing – The doctor and all team members should be personally active in the community and willing to refer when out in the community. You can offer incentives to team members for patient referrals.
  8. Have a website and keep it up to date – Make your website interesting and inviting.  Use social media with reviews on your page. Blog your website and use videos as well.  Offer promotions on your website.
  9. Consider patient financing – Look into alternate patient financing as part of your marketing program.  Programs like CareCredit or ChaseHealthAdvance can be helpful to patients so they can get all their treatments done.
  10. Evaluate patient services – What services are in the patients’ best interest, and what can you offer them? Things such as x-rays each year for the majority of your patients.
  11. Front desk organization – The front desk needs to be organized and prepared for everything.  Examples include: checking insurance benefits ahead of time, reminder calls and appointment scheduling.
  12. Show thanks – You can show thanks to your patients in many ways.  You can set up a semiannual raffle with prizes such as iPads, or free whitening treatments. There are many ideas.

12 Marketing Ideas That Don’t Break The Bank|Dental Town

Dental Practice Marketing Techniques

dental practice marketing techniquesIf you own a dental practice, you are probably looking at various ways to promote it. If you look online, you can find various web directories for promoting dental practices, online press releases, Google ad word campaigns and other dental marketing ideas.  But not every approach will suit your needs.  While online promotion should always be considered, there are still traditional dental practice marketing techniques that may prove much more effective.  Especially if you live in a smaller town.

  • Relationship based practice – World of mouth is one of the best ways of marketing your business and if you are building good relationships with your existing clients, you are increasing the chances of referrals for other patients.  This form of dental marketing requires excellent customer service and more personalized services for your patients.
  • Hiring the right staff – This is a broader view on a marketing technique, but hiring a quality staff is a way to promote your practice.  If you have the right dental team including, technicians, secretaries, receptionists and hygienists your practice will run more smoothly.  You want the type of people that can provide a human touch, who are compassionate, helpful and efficient. Also consider staff with a good attitude, work ethic and good communication skills.
  • Create a brochure or newsletter – Providing information that your customer can read that explains the services you offer provides an opportunity for clients to stay informed.  They will know about any changes in hours, services or expenses and won’t be surprised.  You can also use this method to offer seasonal discounts or other types of promotions.
  • Start a mailing list – You can either follow a traditional route which uses regular postal mail, or try internet dental marketing mail lists by collecting your clients email addresses. Be careful not to spam clients with mass emails, or this will leave a bad impression.  Having a mailing list is a good way to form an overall communication strategy for newsletters, follow up calls, appointment reminders, etc.
  • Start a patient referral program – Offer discounts to existing patients who refer other friends or family to your dental practice.
  • Place ads in community newsletters – This is an old school dental marketing idea which still works!  The majority of your patients will include people from your local community.  If your community puts out a newsletter, this is a great way to advertise.
  • Join your local Chamber of Commerce – This gives you direct access to other businesses in your district and provide in house marketing.
  • Radio advertising – This is another old school approach which still works. People always listen to the radio in their cars, at work, and even at home. Use memorable jingles or name ideas that will stick in people’s minds.

Top 10 Dental Practice Marketing Ideas|Product-ivity