Patient Referrals

patient referralsIn an article from Jenny De St. Georges on Dentistry Today, she gives some ideas for dentists to get and give credit for patient referrals. Most dentists aren’t comfortable using a very direct approach.  These are some ways to be less direct:

One way is to ask the new patient who referred them with a telephone call.  When your staff calls the patient, they should ask, in their way, how they heard about the office.

Another tip is to include the question “which of our patients referred you to our practice?” on your patient registration form. This will help you know who to credit for the referral.

Read more about patient referrals from Dentistry Today, see the article here: What are Patients Buying From a Dentist?.

Gamify Your Dental Marketing Strategy

gamify your dental marketing strategyBecause the dental industry is competitive, the success of your practice depends on your ability to engage new patients and maintain the ones you have. So how can you use enthusiasm to drive patient retention and referrals? Gamify your dental marketing strategy.

What exactly is gamifying?  It’s the way we take our competitive instincts and control them to make everyday things engaging and exciting. We all like to play games and we all have a competitive instinct that causes us to want to be rewarded for our skills. Businesses that use gamification have profited from client engagement and seen an increase in referrals.

So how do I gamify my dental marketing strategy? It’s easier than it may sound. Apply common game playing elements like competition and points to motivate and reward your current patients to refer people to your practice. When your patients know a reward will be given they will be motivated to refer others. Some gaming elements that you could add to your referral program are points (given when a referral is made), badges (once a certain number of points is reached), challenges (goals to achieve in a certain time period) and leader board (display how your patients are competing with one another).

Gamify Your referral Program And Win New Patients|The Dental Geek

Questions Dentists Should Be Asking Referral Sources

referral sourcesReferrals for your dental office mostly come from happy patients that are willing to spread the word of your great practice. These referrals can also come from other businesses. When it comes to cultivating those new dental patient referral sources, are you asking the right questions?

In an article from Chris Barnard of DDS Referral Pad, he lists 7 questions that you, as a dentist, should be asking your referral sources, such as other professional businesses.

Check out the 7 questions and read the full article here: 7 Questions Dentists Should Be Asking Your Referral Sources – Our Company Blog.

How To Get Dental Referrals

Many dentists believe that most of their business comes from “word of mouth”. But many dentists don’t have a strategy for increasing 13853863-business-people-with-targetword of mouth business and getting dental referrals. How good are you and your staff at getting new patient referrals?  In an article written by Dr. Ronald F. Arndt, DDS, he provides a quiz to help you find out.

Have you trained your staff on how to gain referrals and do they have goals to reach? Do you have incentives for your patients that refer you?  Do you track referrals?  All these are questions you can answer to find out if you are on the right track for generating more business.  Check out the article and take the quiz now! Expanding Your Practice Through Dental Referrals.