Powerful Facebook Ad Targeting Strategies

In order to promote your business, it is important to target audiences on Facebook that are in your niche.  There are many different ad formats that allow you to do this.  Research shows that people spend an average of 40 minutes a day on Facebook.  So if you can get a good targeting strategy in place, you can be very powerful in your advertising.  Larry Kim of Search Engine Journal lists five powerful facebook ad targeting strategies.

ad targeting strategiesOne popular strategy is to tap into recent purchasing behavior among Facebook users. Another way is to get creative with life events targeting, such as if you are a moving service, you want to target those who have just purchased a new house and are getting ready to move.

Check out all 5 Facebook ad targeting strategies from Larry Kim and read in detail about them in the full article here: 5 Powerful Facebook Ad Targeting Strategies | SEJ.

Guide To Hashtags

hashtagFor those of you that are using social media for your dental practice you want to be posting each day and even multiple times per day on some sites. When using social media, a great way to get your posts seen is by using hashtags.  A hashtag is a social media tagging system that categorizes content. You’ve probably seen hashtags all over the place in social media. Research has shown that posts with hashtags get seen two times more often than those without.

In order to get the most out of hashtags, Neil Patel from the Search Engine Journal, created a fantastic infographic that will teach you haw to leverage them on each popular social network. Check it out here: The Ultimate Guide to Hashtags | Search Engine Journal.

Best Dental Marketing Articles On Facebook

dental marketing articlesIt’s easy to become overwhelmed with all the social media marketing choices for your dental practice to be utilizing. This article focuses primarily on Facebook, but not just its advantage for promoting your business.  Facebook can also be a great resource of information for all the latest dental treatments and dental discussions and it offers dentists and patients alike a dentist’s point of view on these important subjects. The Wealthy Dentist provides 8 of the best dental marketing articles on Facebook.  Here is a review of some of them:

Dental Marketing: Facebook as an Effective Internet Marketing Tool – Having social media outlets such as a Facebook page are important factors in keeping in touch with your patients.  Effective dental marketing requires that dentists keep a regular presence with dental patients in order to be successful.

5 Reasons Moms Will Follow Your Dental Practice Facebook Page – You may need to test different ways to encourage the public to engage with your practice on Facebook.  Including liking your posts or sharing your videos and posts with their friends.

10 Top Ways Dentists Can Engage Dental Patients On Facebook – Many dentists worry a lot about how many followers they have, when the real worry should be whether or not your followers are reading and enjoying what you are posting.

To find the links to these articles and to read about 5 more articles that The Wealthy Dentist listed, read their post here: 8 Best Dental Marketing Articles On Facebook For Dentists.

Social Media Tips For Your Dental Business

dental businessSocial media has awesome benefits for local businesses including your dental business. It is not always easy to link your social media association with profits, but by growing your online presence you will certainly make more people aware of your local business.

Besides having a Facebook page for your dental business, be sure that people can “check-in” when they visit.  This allows all of their Facebook friends to learn of your practice when your clients come in. Another popular social media outlet is Twitter.  Open a Twitter account and tweet about local events, promotions or special services you may be offering at your practice.

YouTube is another great social media tool.  Did you know that YouTube is the 2nd largest search engine out there? Create any type of informative, funny and creative video that deals with your practice and upload it to YouTube.  Be sure to post about it on Facebook and Twitter when you are done uploading. You can also ask customers to upload videos to your YouTube channel that are pertinent.  Funny videos of patients coming out of anesthesia are all the rage nowadays!

LinkedIn is also a wonderful social media outlet.  LinkedIn profiles rank highest in Google searches and so you definitely need to get your profile listed there if you haven’t already. Attach photos wherever you can in your Facebook posts, tweets, and other social media posts. Snap photos of your patients, or staff at work or having fun. Tag people in the photo so they can share it too.

Lastly, create a blog that links to your dental business website and blog weekly about local events, promotions and services.  You can blog about anything dental and answer questions your customers may have.  Focus on rich content and use keywords and phrases. Post links to your blog posts on all your social media forums.

10 Social Media Tips For Local Businesses|Soshable

Free Social Media Marketing Sites

social media marketingBy now, you probably have a Facebook and Twitter account for your dental practice.  But that doesn’t necessarily mean that you’re effectively using social media marketing for your business. Using social media to promote your practice is all about rewarding people with something small to give them a positive first or repeat experience with your business. There are a few social media sites that can help you do this.  And the best part is; they’re free!

Facebook places deals – You’ve probably heard of Facebook’s “check-in” service that people can use on their mobile devices. All you need to do is create or claim a Facebook Place for your business.  You can then verify it by having it call your business line and give you a PIN number.  After it is all set up, you can create deals for customers to take advantage of when they tell all their Facebook friends they’re at your business. Things like 5% off their bill, a free appetizer at a local restaurant, or a free consultation are all good ideas to offer.

Foursquare – This is another mobile check in service that is popular because of its fun, game like features.  They offer free specials that businesses can set up once they verify their business listing by phone.  You can offer a “first-time” check in special.

Google local – Claiming and adding content to your Google local listing is something that many people don’t even know about. In order to claim ownership of your listing, go to Google places and log in to your Google account and search for your listing.  Once you’ve verified, you can create a Google offer for your visitors.

Yelp – Yelp works very much the same way as the others. Find your Yelp listing and have it verified.  Then you’ll have control over the listing and be able to create offers for your visitors.

Four Free Social Media Marketing Sites For Local Small Businesses|Money Crashers