The Power Of #Hashtag For Your Dental Practice

Most people have probably heard of hashtags in today’s world of social media. But just in case, a #hashtag is a way to bring diverse audiences together over a common interest by putting a # in front of your keyword. As a dental practice, hashtags are just another way for you to connect with patients through social media. So how do you make hashtags a part of your social media?

The first thing you want to do is research. You can use tools such as HashAtIt to search for hashtags that are related to your practice and already being used on social media. You can search twitter for words like #dentist or #dentistry to find out what people are saying. You can also keep track of hashtags that are trending and find a way to incorporate them into your posts.

Brainstorming and looking for creative ways to talk about your practice using hashtags is the next step. Then test and retest. Keep trying new ideas and you will know what tags are working best for your posts. According to Buddy Media, even one #hashtag can increase interaction by 100% as long as you don’t use more than 2 per post (which can then lower your interaction).

Lastly, when using #hashtags, be careful to use them wisely. Don’t participate in political topics or topics that are controversial. Don’t just limit hashtag use to Twitter. Instagram and Facebook are also great platforms that hashtags work on. Above all, be genuine and don’t make it too complicated. Have fun!

The Power Of The #Hashtag: Will It Work For Your Practice?|Dental Economics

How To Create Engaging Content

create engaging contentIn order to show up in the search engines like Google, Yahoo, Bing and others, you need to create engaging content. Strong social signals get you higher rankings and increased traffic. So how do you create engaging content to help your marketing efforts?

First, know your audience. Shape content specifically for your largest audience.  So if you are a dentist, your audience will be other dentists and your patients. Work on collecting demographic data that will help you to know the right content for your target audience. It will also help you to know the right times to post.  The times of day that you get the most likes, comments, shares and retweets.

Also, be sure that you are current in your posts. Content based on recent news or innovations in your industry help others to join in on the conversation. Use hashtags and images to get more people involved. Be consistent.  The more consistent you are in posting on social media, the more familiar your name will be to your audience and the more comfortable they will feel in communicating with you.

Lastly, engage with your audience through engaged employees.  Employee participation gives your brand a voice, and is another key in forming a connection. If you are promoting a dental practice, have your staff create accounts on Facebook, Twitter, etc and hold conversations.  They can be engaging as well.

Social Media 101: How To Create Engaging Content|Search Engine Journal

Guide To Hashtags

hashtagFor those of you that are using social media for your dental practice you want to be posting each day and even multiple times per day on some sites. When using social media, a great way to get your posts seen is by using hashtags.  A hashtag is a social media tagging system that categorizes content. You’ve probably seen hashtags all over the place in social media. Research has shown that posts with hashtags get seen two times more often than those without.

In order to get the most out of hashtags, Neil Patel from the Search Engine Journal, created a fantastic infographic that will teach you haw to leverage them on each popular social network. Check it out here: The Ultimate Guide to Hashtags | Search Engine Journal.