25 Dental Marketing Ideas The Pros Use

dental marketing ideasMany of our posts are in regards to bringing in more patients to your dental practice.  In order to do this, you need to market and promote your practice.  In an article from Jason Ruegar, on FitSmallBusiness.com, he lists 25 dental marketing ideas that the pros use.

These include things like having an internet presence, creating websites, patient referral programs, professional dental photo shoots, Facebook post ideas and much more.  All from professional marketing and dental businesses.  Check them all out here: 25 Dental Marketing Ideas The Pros Use – Fit Small Business.

Marketing Mistakes That Are Costing You Patients #1: Silo-ing

Welcome! I hope you’re as excited as I am about this 8 article series to pound out common mistakes that many dentists make without even knowing it. Everyone makes mistakes, but these are ones you’re going to want to avoid given they can actually make prospective and current patients run the other way. Hopefully as we journey through this list of eight, you’re not nodding your head at every one; but no worries if you are! We’re not just going to tell you the problems and leave you hanging; we’ll give you solutions to fix and avoid the mistakes too!

solution

But first, let’s quickly “talk marketing.”

Did that make you cringe? Don’t let it! “Marketing” gets a bad rap in a few industries, and especially with dental professionals. With concrete belief in facts, science and strategy dentists often think of marketing as a “right-brained” task; having to come up with creative content, flashy logos and design or… the dreaded pushy selling. But the fact is, marketing is more of a science than most people know, those words and images are just a product. Successful marketers today focus on studying success stories, analyze and collect data about an audience’s wants, needs, fears, and measure progress and make changes accordingly. They study, diagnose, treat and measure results… Sound familiar? You’re already more qualified for successful marketing than you may think!  The lack of analytics, strategy and science is why a lot of marketing attempts fail.

Alright folks, sharpen your tools and straighten your scrubs. Hands in. Let’s do this!

1. Silo-ing Marketing.

Yes, I just made a verb out of silos, but keep reading and you’ll find out why it works! Silos are for separating grain, not your livelihood. Since that’s essentially what marketing is  – your practice, as a whole. Think of “marketing” as everything you do in your practice to create value and service, as both a clinician and business owner. The entire operation. Not just your social media presence, catchy name, or pricey advertisements; but your office’s customer service, how you share knowledge and information with patients, the look and feel of your office, organization, communication within your team and with patients, your services and treatments, the list goes on!

success diagram So once you realize and accept this mentality, you’ll know that it’s basically impossible to actually run from or isolate (aka silo) marketing in your clinic. It also takes away some of the scare and taboo of the word “marketing,” no? You’re marketing yourself everyday with every one of your patients already, you just may not have realized it; which is part of  the problem. To believe marketing is just one, separate aspect of your business and putting it in a silo, is setting yourself up for disaster.

Consistency is key. So when you think of how you want to “market” your practice, ask yourself, “what message do I want to send?” Then look at what message you are sending right now in your practice as a whole. Right down to the nitty-gritty. If you see inconsistencies, there’s your starting point.

If you’re having a hard time knowing what to look for when comparing the message you want to send vs. the message you are sending, here are some ideas:

  • How you (and your team) interact with patientschecklist & pen
  • Brochures, flyers, information you give to patients
  • Your dress code for your team (both clinical and office)
  • How you and your staff interact with patients (interpersonally and telephone skills too)
  •  The ambiance of your practice (music, decorations, colors, style)
  • Treatment options you offer
  • Causes your practice supports/involved in
  • Technologies you have in your office
  • Social media presence
  • The usability, look and information presented on your website
  • What you send out via mail, e-mail and advertising
  • Your positioning: What kind of practice (family practice, full-service practice, cosmetic practice, value practice, orthodontic, pediatric, et cetera.)