Build Your Dental Practice Using Authentic Images

authentic imagesIf you have ever been searching online for a product or service you may have come across multiple websites that use the same photo. It may be a smiling woman on a headset, a family all with perfect teeth, or a group of business people standing together. While using stock photos, such as those you can find for free online, is a cost effective way of doing things, one of the best ways you can engage patients and build your dental practice is by using authentic images on your website, blogs and social media.

Professional photographer, Bob Thompson of Thompson Brand Images, has some tips for building your dental practice using authentic images.

First, visually introduce your staff on your website. Putting names to faces can help ease patients’ anxiety about coming to the dentist. Take photos of your team dressed in colors that match with the office colors and that tie into your theme. Also, be sure to smile!

Also, don’t be hesitant to use your camera phone to boost consumer confidence. You are, hopefully, using social media to market your practice. A quick, candid photo with a caption (perhaps sharing a happy experience with a patient or team member) can go a long way. When doing so, try not to make the photos look too staged. Your practice will look more trustworthy if the photos look candid and natural. (Just be sure not to use any photos of someone upset or frowning!)

Finding stock images that match whatever message you are trying to portray on your website can be quite challenging. Instead of doing this, take photos of what happens in your dental practice and describe what the photos show.

Lastly, market to fit your practice’s personality. You will want prospective patients to feel good about your practice from the moment they first land on your website or find you on social media. Consistent color schemes and lighting effects in your photos help attract patients. While stock photos that are too different from how your practice really looks will have patients wanting to head right back out the door.

Use Original Images To Promote Your Practice|Dentistry Today

Promoting Your Dental Practice In A Slow Economy

slow economyLet’s face it.  Promoting your dental practice is not always easy to do.  Especially in this slow economy. There are some areas that may suffer worse than others, but keep in mind, it is still possible to keep your business going. An article written by Howie Horrocks and Mark Dilatush of New Patients Inc. gives some advice on how to promote your practice in a slow economy.

Some dental practice types may feel the effects of a slow economy more than others. Cosmetic dentists may see more slowing because most people consider that type of dental work extra. But there are still some things you can do.  One thing is to pay more attention to your existing patient base. Now is the time to communicate with your existing patients and promote services to them.

Another thing to do when promoting your practice in hard times is to use the method that has been proven to work best in the past.  Whatever method this is, be sure to start changing the design to be more family oriented and pointed at ways of savings.   Also be sure to include all the services you offer.  If you are known for sedation dentistry, run your ads to also show all the other services your practice provides.  You don’t want to patients to think you are only able to offer the one thing.

Lastly, you need to be patient. This is probably the toughest part of a slow economy. Being impatient may cause you to make horrible decisions on where to apply the marketing budget.  This is not the best thing to do in a slowing economy.

Promoting Your Dental Practice When The Economy Slows|New Patients Inc.