Social Media Strategies For Dental Practice Growth

social media strategiesIt can be tricky to find the right social media strategies that will grow your dental practice. There are different social media platforms and deciding which ones to use depends on the objectives that you want to reach. Patients have different expectations for each type of social platform, so you want to be sure that your objectives align. Here are some things to think about when determining social media strategies:

Blog – Having a blog to link with your website allows you to share information such as office news, photos, videos, etc. Be sure to update your blog often to educate patients and promote your dental brand.

Facebook – Facebook has become an essential social media platform for dental practices to reach new and existing patients. You can set up a Facebook Business Page and share photos, events and information easily.

Twitter – Twitter is a powerful marketing tool to share quick and focused updates, connect with patients, learn from customers’ experiences and connect with peers. Twitter is easy and convenient as you can tweet messages in seconds and reach millions of potential patients.

Google+ – This is a powerful social media resource as well that dentists shouldn’t ignore. The benefits positively influence Google search results. Set up a profile for your dental practice and then you can start adding your patients, local businesses and other dental related professionals.

YouTube – YouTube is the second largest search engine in the world and has 100 hours of video uploaded every minute. There are different ways you can utilize the power of YouTube video. Such as filming patient testimonies, demonstrating a dental treatment, or even showing an office tour.

Pinterest – Pinterest is a bookmark style sharing site where users “pin” and “repin” images that link to articles. It is a good way to drive more traffic to your Google + and YouTube sites.

Social Media Marketing:Effective Strategies To Accelerate Dental Practice Growth|Dental Economics

Social Media For Dental Practices Not Optional

social media for dental practicesThere’s been a lot of discussion about the importance of social media for your dental practice. In an article from Kristie Nation of Dental Economics, she suggests that social media for dental practices is no longer optional.

If done in the correct way, social media has five major benefits that can help your practice.  Brand recognition, product/service familiarity, targets potential patients, increases appointments/profitability, increases patient loyalty and trust.

Social media has four major functions for your dental practice. It helps monitor what is being said about dentistry in general and your practice in particular.  It allows you to respond to the questions, concerns, and needs of potential and existing patients.  It amplifies your response to reach a wider audience.  It leads potential patient behavior by providing expert guidance without sales tactics.

Do you agree with Kristie Nation?  Is social media for dental practices no longer optional? Read the full article here: Social media for dental practices: no longer optional – Dental Economics.

Who To Follow On Twitter

who to follow on twitterNow that you have established a Twitter account for your dental business, it is time to start following many people.  You want to follow people who share in your interests and business.  When you follow people on Twitter you can see their updates on your Twitter timeline. In an article from GCF Learn Free, you can read about who to follow on twitter.

Twitter gives you different ways to connect to people you know and people that you want to get to know because they share your interests. One way to do this is to click on the Discover tab.  This shows you many options to find people to follow.

Read the full article and find out who to follow on Twitter and many other Twitter tips for your dental business: Twitter 101: Who to Follow.

Social Media Resources To Help Your Business

social media resourcesSocial media is an important part of making any business successful.  If you are a dentist, you probably have a website and are doing what you can to promote it and your practice.  In an article from Epic Commerce, you can find some great social media resources that will help you in your marketing efforts.

Some of the resources listed in this article are social media tools and tips to improve marketing, tips on using instagram for your business, creating a social media marketing plan, and developing trust.

Read the full article and get your social media efforts moving.  Check it out here: eCommerce Resources To Build A Better Business.

The Science of Persuasion in Social Media

persuasionNow that you have built up a social media strategy for your dental business or any other business you may have, are you sure you are using the right tactics to attract new clients?  In an article written by Lauren Monitz on Search Engine Journal, she suggests using the power of persuasion in your social media strategy.

She talks about Robert Cialdini and his six principles of persuasion that are used in many businesses. See how she applies these six principles to social media: reciprocity, commitment (and consistency), social proof, liking, authority, and scarcity.

The Science of Persuasion in Social Media | SEJ.