Social Media For Dental Practices Not Optional

social media for dental practicesThere’s been a lot of discussion about the importance of social media for your dental practice. In an article from Kristie Nation of Dental Economics, she suggests that social media for dental practices is no longer optional.

If done in the correct way, social media has five major benefits that can help your practice.  Brand recognition, product/service familiarity, targets potential patients, increases appointments/profitability, increases patient loyalty and trust.

Social media has four major functions for your dental practice. It helps monitor what is being said about dentistry in general and your practice in particular.  It allows you to respond to the questions, concerns, and needs of potential and existing patients.  It amplifies your response to reach a wider audience.  It leads potential patient behavior by providing expert guidance without sales tactics.

Do you agree with Kristie Nation?  Is social media for dental practices no longer optional? Read the full article here: Social media for dental practices: no longer optional – Dental Economics.

Avoiding Plagiarism In Social Media

plagiarismMost businesses are on social media nowadays because it is a great way to get the word out about your business by being social with others.  As part of this social media campaign, many dental sites and other businesses have a blog. But if you are writing articles for your business blog, there is something you need to be aware of.  Plagiarism. Plagiarism is when you us use another person’s work and pass it off as your own.  It can include copying paragraphs from other articles or taking ideas from books or other sites without including a proper citation. It also includes images that are not your own. If you are very careful about citing your sources, it isn’t too difficult to avoid plagiarism.

An article found on GFC Learn Free gives some great examples of plagiarism online. It also gives some tips on how to cite online articles and other sources correctly. Check out the full, informative article here: Use Information Correctly: Avoiding Plagiarism.

Social Media Rules

social media rulesIn this world of social media you want to be sure that you are doing everything right.  Luckily, many people have done research to help educate us on the best practices that will lead to the best content for our followers. Because there is so much content out there, you wan to be sure that you are sharing the best. In an article from Epic eCommerce you can find a great resource for the best social media rules.

A podcast that includes tips like: Why just saying thanks on social media is not enough. How to limit social media automation. How fake followers can kill your reputation. Be human and connect with people on a real level.

Check out the article an be sure that you are following the best social media rules: Abstract: Are You Breaking The Rules Of Social Media? | Epic eCommerce.

Are You Clear On Your Marketing Message?

marketing messageYour marketing message is the way you describe your business.  It is your chance to explain your brand identity and what you have to offer.  Are you sending a clear message?  In an article from Livvie on Simple Social Media, you can find some important points to include in your marketing message.

First, you should create a client/patient centered message.  Try not to make your message all about you.  It should be about your patients.  Let them know what you can do for them and the results you can get for them.

You also need to know your target market.  Who is it that you are connecting with?  What benefits will they receive from your services and does it line up with there needs?

Read more tips here: Simple Social Media | Are You Clear On Your Marketing Message?.