Guide To Hashtags

hashtagFor those of you that are using social media for your dental practice you want to be posting each day and even multiple times per day on some sites. When using social media, a great way to get your posts seen is by using hashtags.  A hashtag is a social media tagging system that categorizes content. You’ve probably seen hashtags all over the place in social media. Research has shown that posts with hashtags get seen two times more often than those without.

In order to get the most out of hashtags, Neil Patel from the Search Engine Journal, created a fantastic infographic that will teach you haw to leverage them on each popular social network. Check it out here: The Ultimate Guide to Hashtags | Search Engine Journal.

Social Media In Your Dental Practice

social media in your dental practiceAre you utilizing social media in your dental practice? Are you wondering what’s working and what’s not?  In an article from Rita Zamora Connections she helps to answer these questions.

74 percent of online adults use social networking sites, according to Pew Internet Project. So if you thought it was just going to go away, think again. Here are some of the most relevant social networking sites.

Facebook – More and more people use Facebook to comment, ask questions and stay engaged with their dental office. The most popular Facebook posts are those that are photos of the dentist and staff.

Twitter – Twitter is popular for dental practices as well, but Rita says that it is still not being used effectively or efficiently by dental professionals.  Read the full article to see some of her tips about how to better manage Twitter and also read about other social networking sites, such as Google Plus and Instagram and how they can be beneficial to your dental office.


Is Facebook Important for Your Dental Marketing?

13625253-like-it-buttonFacebook and other social media is a great way to help promote dental websites and businesses. Recently Facebook has prohibited “like-gating”. This was when users had to basically like or become a fan of a certain page before being able to access its content or participate in a contest. A lot of talk has been going around since then that it may now be pointless to get fans for your Facebook page. But in an article posted on Inside Facebook, they list 6 reasons why you should still acquire Facebook fans.

First, it becomes less expensive to reach your target on Facebook using paid media.  The more fans you have, the more people within your target audience you can reach with ads and social context. Next, the stronger the impact of Facebook advertising on brand metrics. Again, ads with social context generate 50% more ad recall than those without. The third reason to get fans is better ad optimization. You can test different variations of a message and see what generates the most reach and engagement. Fourth, it provides more information you can obtain about your target audience. The more fans you have, the more numerous organic feedback you’ll collect following your page posts.  This is a great way to understand your potential customers. Fifth, you can reach fans more often than non fans. Facebook allows you to reach your fans up to 4 times per day in the News Feed with ads as opposed to twice per day for non fans. And, lastly, greater organic reach. Because of Facebook’s success, the more qualified fans you have, the more you can expect to maintain.

6 Reasons Why You Still Need To Acquire New Facebook Fans | Inside Facebook