Social Media Strategies For Dental Practice Growth

social media strategiesIt can be tricky to find the right social media strategies that will grow your dental practice. There are different social media platforms and deciding which ones to use depends on the objectives that you want to reach. Patients have different expectations for each type of social platform, so you want to be sure that your objectives align. Here are some things to think about when determining social media strategies:

Blog – Having a blog to link with your website allows you to share information such as office news, photos, videos, etc. Be sure to update your blog often to educate patients and promote your dental brand.

Facebook – Facebook has become an essential social media platform for dental practices to reach new and existing patients. You can set up a Facebook Business Page and share photos, events and information easily.

Twitter – Twitter is a powerful marketing tool to share quick and focused updates, connect with patients, learn from customers’ experiences and connect with peers. Twitter is easy and convenient as you can tweet messages in seconds and reach millions of potential patients.

Google+ – This is a powerful social media resource as well that dentists shouldn’t ignore. The benefits positively influence Google search results. Set up a profile for your dental practice and then you can start adding your patients, local businesses and other dental related professionals.

YouTube – YouTube is the second largest search engine in the world and has 100 hours of video uploaded every minute. There are different ways you can utilize the power of YouTube video. Such as filming patient testimonies, demonstrating a dental treatment, or even showing an office tour.

Pinterest – Pinterest is a bookmark style sharing site where users “pin” and “repin” images that link to articles. It is a good way to drive more traffic to your Google + and YouTube sites.

Social Media Marketing:Effective Strategies To Accelerate Dental Practice Growth|Dental Economics

Who To Follow On Twitter

who to follow on twitterNow that you have established a Twitter account for your dental business, it is time to start following many people.  You want to follow people who share in your interests and business.  When you follow people on Twitter you can see their updates on your Twitter timeline. In an article from GCF Learn Free, you can read about who to follow on twitter.

Twitter gives you different ways to connect to people you know and people that you want to get to know because they share your interests. One way to do this is to click on the Discover tab.  This shows you many options to find people to follow.

Read the full article and find out who to follow on Twitter and many other Twitter tips for your dental business: Twitter 101: Who to Follow.

Twitter Releases New Curator Tool

curatorTwitter has released a new tool designed to help you find the tweets with the most value, insight and influence, based on parameters that you set.  This tool is called Curator and can be very useful for your marketing campaign.

For example, you can set the parameters to display tweets from people with more followers or display tweets that have been most retweeted.  You can even choose to display tweets of a certain topic or hashtag. Once you have this curated stream of tweets, you can even display it on your dental website to help increase your presence on the web.

Right now Curator is only available by invite. To get an invite for your business, and to read about how Twitter describes this new product, click here.

Guide To Hashtags

hashtagFor those of you that are using social media for your dental practice you want to be posting each day and even multiple times per day on some sites. When using social media, a great way to get your posts seen is by using hashtags.  A hashtag is a social media tagging system that categorizes content. You’ve probably seen hashtags all over the place in social media. Research has shown that posts with hashtags get seen two times more often than those without.

In order to get the most out of hashtags, Neil Patel from the Search Engine Journal, created a fantastic infographic that will teach you haw to leverage them on each popular social network. Check it out here: The Ultimate Guide to Hashtags | Search Engine Journal.