Social Media Strategies For Dental Practice Growth

social media strategiesIt can be tricky to find the right social media strategies that will grow your dental practice. There are different social media platforms and deciding which ones to use depends on the objectives that you want to reach. Patients have different expectations for each type of social platform, so you want to be sure that your objectives align. Here are some things to think about when determining social media strategies:

Blog – Having a blog to link with your website allows you to share information such as office news, photos, videos, etc. Be sure to update your blog often to educate patients and promote your dental brand.

Facebook – Facebook has become an essential social media platform for dental practices to reach new and existing patients. You can set up a Facebook Business Page and share photos, events and information easily.

Twitter – Twitter is a powerful marketing tool to share quick and focused updates, connect with patients, learn from customers’ experiences and connect with peers. Twitter is easy and convenient as you can tweet messages in seconds and reach millions of potential patients.

Google+ – This is a powerful social media resource as well that dentists shouldn’t ignore. The benefits positively influence Google search results. Set up a profile for your dental practice and then you can start adding your patients, local businesses and other dental related professionals.

YouTube – YouTube is the second largest search engine in the world and has 100 hours of video uploaded every minute. There are different ways you can utilize the power of YouTube video. Such as filming patient testimonies, demonstrating a dental treatment, or even showing an office tour.

Pinterest – Pinterest is a bookmark style sharing site where users “pin” and “repin” images that link to articles. It is a good way to drive more traffic to your Google + and YouTube sites.

Social Media Marketing:Effective Strategies To Accelerate Dental Practice Growth|Dental Economics

How A Toothbrush Is Made

Every morning we wake up and every night before we go to bed, we brush our teeth.  But in all the many times of brushing, you have probably never thought about how a toothbrush is made. A show on Discovery Channel called “How It’s Made” shows how different things are made.  It is very interesting to see how a toothbrush is made.  All the steps that are taken and even how each little bristle is put into the brush head.  Check out this interesting video on how a toothbrush is made.

Public Speaking On Anesthetic

If you’ve ever watched Impractical Jokers, you know that one of the jokers must endure a punishment each episode.  In this hysterical clip, Murr, the one being punished, has to teach a cooking class after being given shots of anesthetic in his mouth.  The stuff they give you at the dentist to numb your mouth when you are getting a procedure done.

This is nothing short of hilarious as Murr tries to talk with a numb mouth, spitting on himself and others!  Check it out.

Tooth Brushing

We all know how important it is to brush our teeth, but do we use the correct technique for tooth brushing? This educational video shows the correct way to brush.  Each tooth has five sides that need to be brushed and the video shows how to get those hard to reach areas.  Check out this YouTube video to be sure that you are using the correct technique for tooth brushing.

Dental Videos To Boost Social Media

dental videosAre you using videos in your dental marketing?  If so, you are probably looking for ways to increase shares and interactions with those videos.  In an article from Tom Treanor on Social Media Examiner, you can find seven ways dental videos can boost your social media efforts.

1. Greet your Facebook fans with a video.  Facebook allows you to select a featured video to appear on your “about” page.  Be sure to choose a video that is a good representation of your business so when your visitors watch it they will know what your dental office is like.  If you would like to create a video for your Facebook page, try a tool like GoAnimate.

2. Use video posts to expand your reach on Facebook.  According to studies, video posts have the best reach of any type of Facebook post.

3. YouTube channel trailer.  If you have a YouTube channel, which you should, set up a trailer.  This is a video that plays automatically for visitors who aren’t subscribed to your channel. It is like the pitch to entice visitors to subscribe to your channel.  Make it short and to the point but interesting.

4. Build a YouTube channel with curated videos. If you haven’t gotten the chance to create your own videos yet you can still build a presence on YouTube.  Curate the best YouTube videos that are posted by other users and related to your niche.  Put them in playlists on your channel.

Read the other 3 tips to boost social media with dental videos by checking out the full article by Tom Treanor here: 7 Ways to Use Video to Boost Your Social Media Marketing | Social Media Examiner.